'Para sempre' meaning 'Forever' is inspired by Dia de los Muertos, better known as Day of The Dead or Halloween. A holiday celebrated on November 1. Although marked throughout Latin America, Dia de los Muertos is most strongly associated with Mexico, where the tradition originated. Dia de los Muertos honors the dead with festivals and lively celebrations. Assured that the dead would be insulted by mourning or sadness, Dia de los Muertos celebrates the lives of the deceased with food, drink, parties, and activities the dead enjoyed in life. Dia de los Muertos recognizes death as a natural part of the human experience, a continuum with birth, childhood, and growing up to become a contributing member of the community. On Dia de los Muertos, the dead are also a part of the community, awakened from their eternal sleep to share celebrations with their loved ones. Para sempre is symbolic of a good life, a reminder that we are mortal and that life is to be lived with colour and passion... making every moment count.

'Para sempre' (Forever) is inspired by Dia de los Muertos, better known as Day of The Dead or Halloween. Para sempre is symbolic of a good life, a reminder that we are mortal and that life is to be lived with colour and passion... making every moment count. Dia de los Muertos honors the dead with festivals and lively celebrations. Assured that the dead would be insulted by mourning or sadness, Dia de los Muertos celebrates the lives of the deceased with food, drink, parties, and activities the dead enjoyed in life. Dia de los Muertos recognizes death as a natural part of the human experience, a continuum with birth, childhood, and growing up to become a contributing member of the community. On Dia de los Muertos, the dead are also a part of the community, awakened from their eternal sleep to share celebrations with their loved ones.